One of the hot things on the market today is organic goji berries. Of course with being grown organically you will not have the pesticides used on them, and they are better for you.  Himalayan Goji Berry Juice Goji berry as a health food came to the public consciousness in Western countries less than 10 years ago. Marketed in the West mostly as organic Goji berry, this plant belongs to the Solanaceae family that also includes tomato, potato, chili, eggplant, tobacco, pepper and chili. Even as health benefits of Goji berry is a fairly recent phenomenon among Western cultures, the plant has long been among the medicinal and culinary ingredients used in China. Known in China as wolf berry  the plant has already been cited in literature on alternative herbal medicine dating to as far back as the 7th and 16th century.

The fountain of youth is a myth but there is a beverage of recent vintage in the world market that approximates the promise of perennial vitality and well-being. This drink is Goji berry juice extracted from a fruiting vine that thrives in the inhospitable slopes of the Himalayas. The potency of the Goji berry fruit is rooted to ancient cultures whose influence remains pervasive to these modern days. Continue reading →